Creative Science Analytics

Customer experience isn’t an endpoint or a goal you can reach, it’s a Creative experience among humans and content, and it requires active participation, attention and maintenance.

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A platform which gives users more relevant data, so that new insights can be unlocked with target audience based on creative experiments. It’s challenge for building a scalable, secure creative, analytical platform which can be accessed across geographies and connecting people in cities across. More focus given on Data insights, measurements and automation of processing the data. Solution architecture was created to facilitate a multi-tenant, autonomous creative science platform. The system has to provision millions of user events for creative content. This also needs to handle massive amount of data being generated from user’s activities, interactions with creative content etc.


To begin with CloudBloq started focusing on three broad disciplines “Data Engineering”, “Operations & Automation Engineering” & “Product UX”. It defined a Multi-tenant, simplified solution design on Google Cloud Platform, analytical engine with Big Query and Serverless services; “API first design approach” to meet the high scale, growth requirement. CloudBloq took care of challenging tasks of orchestrating “Domain specific” & “Domain agnostic” services. It kept in mind about unpredictable growth nature which can spike up suddenly both in user volume and platform usage. Several infra and apps level security put on place to protect attacks like DDoS, OWASP preventions etc.

Tech Stack Used




A platform helping with actionable insights to create creative experiment.




Creative Experience Science



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